The Tactics of Patronage: Lord Coventry of Croome and Robert Adam
second half of the 18th century, George William, 6th Earl of
Coventry, one of the most remarkable patrons and collectors of his generation,
transformed his Worcestershire seat at Croome. This was an extraordinary
collaborative enterprise and a work of seminal importance, not least as it
played an important role in launching the careers of Lancelot ‘Capability’
Brown and Robert Adam.
Earl was a man of charismatic leadership and vision. He established a close
personal bond with Brown, but although his relationship with Adam was no less
important, it remained on a strictly professional basis. Lord Coventry shared
Adam’s flair and theatricality, his Francophile taste and his desire to be
different. He also appreciated his astute business instinct and marketing
skills and he proved himself more than a match for them. Within a few years of
starting work at Croome, the Earl gave Adam the task of refurbishing his new
townhouse in Piccadilly and he was to become Adam’s most loyal patron.
This talk will examine the interesting dynamics and impressive results of this significant relationship that helped chart the course of Adam’s career and fuelled the Earl’s relentless pursuit of perfection and his evolving aesthetic ambition to make his mark on the cultural life of Georgian Britain.
at 2pm, the talk will take place at St Peter’s Baptist Church, Eden Close,
Worcester WR5 3TZ on Wednesday 23rd October 2019. The talk is free to attend and open to
members and non-members. There is ample
free parking in the church car park.